A visual identity for a Florist with an ethos of celebrating the beauty of what's here, now.

How do you name a floristry business run by someone called Florence? Something that was trickier than we thought, especially when trying to avoid puns...

This simple naming approach, along with the simple but characterful branding is a project i'm very happy with.

A florist, based in Kent taking an art-led, nature-conscious approach to florisrty.

Dream team
Photography: @jason_lewer @janinafleckhaus
Words: @jhooooooooo
Website: @garethj.world