The Good Florist

The Good Florist provides bespoke wedding and event flowers across Devon and Cornwall. Specialising in locally grown, foraged, natural and wild flowers.

We have designed a visual identity for The Good Florist to coincide with the launch of new Career Change courses. We illustrated a Japanese Anemone seed head, a flower found growing around The Good Florist's studio as the brand symbol alongside beautiful, non-geometric typography for the word mark.

Further illustrations continue this natural aesthetic throughout.

Illustrations by Florence Mein